Bennett, a furniture store chain owner and failed investor who found new ways to market the glittery glamour of Las Vegas to the Middle American masses, has died. He was He had suffered a heart attack in As chairman of Circus Circus Enterprises from toBennett turned around the failing flagship Circus Circus resort, and extended the Strip southward by building the themed mega-resorts Excalibur in and Luxor in Inhe worked to strengthen the northern end of the Strip by buying and renovating the year-old Sahara. Advertisement Over several decades, Bennett pioneered trends to lure quantity over quality spenders, concentrating on drawing millions of the slot-machine crowd from the heartland, rather than the thousands of high-rollers already flying in to the pricey resorts.
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